Establishing a clear vision

Share This

Advisor

Help your team develop and pursue a shared purpose

Advisors often talk with clients about the importance of staying focused on their goals. Too often, however, they aren’t taking that goal-setting advice when it comes to their own businesses, says Beverly Flaxington, an author and founder of The Collaborative, a professional-development consulting firm in Massachusetts.

She says advisor teams—whether 20 people or two—need to identify a shared vision to drive the firm into the future. It’s vital to answer big questions. “Who do we want to be as a firm, where are we going, and what sort of impact do we want to make?” Flaxington says. “Whatever it is, everyone needs to be moving in that same direction.” Here are five easy ways to get started:

Ask team members to define team success

Each member of the team might have a different definition of achievement. Ask each person to write down what they think success means and what it will take to get there. Encourage them to be detailed: What does their vision look like? How would they describe it in both qualitative and quantitative terms? For some, success may be a specific figure, such as a growth target for assets under management. Others may see success as creating a top-shelf customer experience or a highly connected workplace culture.

Recognize individuals

A shared vision doesn’t require everyone to take the same approach to it, says Flaxington. Take time to recognize the different members of your team, from their unique background to their skills and roles, and embrace the different ways they pursue a common goal. “The best teamwork often comes when men and women work independently toward one goal,” says Flaxington.

Look beyond the short term

Success isn’t just measured quarterly. As members of your team write out their individual visions for the firm, ask them to look further into the future. Where will the firm be 12 months from now and five years from now? This may be a challenging exercise, says Flaxington: “People sometimes have a hard time looking out into the future”. But that kind of long-term thinking is essential to developing an effective shared vision.

Take action

Visions and goals don’t mean much if there’s not a way to take disciplined action. This is where many great ideas go off the rails. Plans require specifics—like what the team is going to do, who is going to do it, as well as the when and how. The more clarity, the better.

Take measure

What gets measured gets done. Spend time figuring out the right metrics to measure your team’s progress toward your shared goals. Without a way to measure, teams may be flying blind, says Flaxington. “How are we going to know if we’re on track or off track?” Measuring progress not only can keep the team heading in the right direction but also can help maintain momentum.

Whether you have a large staff or just a few employees, establishing a clear vision and setting proper goals is a key responsibility of any leader. To keep your business moving forward, it pays to ensure these practices permeate every level of your organization.

What you can do next

Beverly Flaxington

Beverly Flaxington is a well-known human behavior and communication expert. She also provides financial and investment guidance, executive coaching, instructional design, marketing and sales support, and facilitation. As the co-founder of of The Collaborative, she helps financial services firms with business development and organizational needs. She is also a lecturer at Suffolk University.

Based on Beverly Flaxington’s IMPACT® presentation, “People Power: Building strong teams to overcome hurdles,” November 2018.

(0520-0VRW)

LinkedIn and RIA Channel are not affiliated with Charles Schwab and Co., Inc.

RIA Channel will share your information with Sponsor, Charles Schwab & Co., Inc. Schwab may use it to contact you and to send you additional insights from Schwab Advisor Services™. Read about privacy at Schwab at www.schwab.com/privacy.

The above-mentioned firms and their employees are not affiliated with or employees of Schwab unless otherwise noted. This should not be construed as a recommendation, endorsement of, or sponsorship by Schwab. The views expressed are those of the third party and are provided for information purposes only. Experiences expressed are no guarantee of future performance or success and may not be representative of you or your experience.

Schwab does not provide investment planning, legal, regulatory, tax, or compliance advice. Consult professionals in these fields to address your specific circumstances.

For informational purposes only. Third party trademarks are the property of their respective owners and used with permission. Third-party firms and their employees are not affiliated with or an employee of Schwab.

Information included on this site is intended to be an overview and is subject to change. Experiences expressed by advisors may not be representative of the experience of other advisors and are not a guarantee of future success.

Schwab Advisor Services serves independent investment advisors and includes the custody, trading, and support services of Schwab. Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.

© 2021 Charles Schwab & Co., Inc. (“Schwab”) All rights reserved. Member SIPC.

 

Share This
No Comments

Leave a Reply