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November 6, 2020

Merrill Hires Veteran Manager from Rival to Oversee a Connecticut Market

by Mason Braswell
|
Advisor Moves, News
|
Merrill Lynch, Wells Fargo
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Comments (7)
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Sharon Perhac
Sharon Perhac, a 35-year industry veteran, has been named head of Merrill's Hartford, Conn., market.

Merrill Lynch, which has been rotating experienced advisors and appointing training program graduates to fill field management roles, reached into a rival firm this week to fill a vacancy in Connecticut.

Sharon Perhac, who has been a registered rep for 35 years, has left Wells Fargo Advisors to oversee Merrill’s Hartford market. She most recently oversaw Wells branches in five eastern Connecticut cities and has “extensive experience in our industry in both branch and product solutions management,” according to an internal memo from Bill Lorenz, head of Merrill Wealth Management’s Northeast division.

Lorenz touted Perhac’s credentials as both an advisor—she began her career in 1983 at Smith Barney—and manager. After nine years with Smith Barney, she moved to Morgan Stanley Dean Witter where she spent 20 years in asset management, retirement product and services and national sales, including in its investment consulting group.

“Sharon joins Merrill Lynch Wealth Management with extensive experience in our industry in both branch and product solutions management,” Lorenz said, noting as well her “nine years in production.”

Merrill last week promoted Courtnney McCarthy, a recent graduate of its “market executive leadership academy” who had no direct experience as an advisor, to manage the Providence, R.I.-based branches of its Coastal New England market.

Lorenz’ memo did not mention Perhac’s predecessor, but thanked the local management team  in Hartford for filling in during what he called a “several-weeks” search.

Merrill in 2016 appointed Shamus O’Rourke to manage its Hartford complex, which it said had 135 advisors at the time. O’Rourke, a 26-year industry veteran who remains registered with Merrill, according to BrokerCheck, did not return a request for comment.

A Merrill spokesman said he could not immediately comment on the changes.

Merrill, Morgan Stanley and other large firms in recent years have been responding to an exodus of managers to independent firms and early retirement by moving experienced insiders regionally and locally.

Merrill has filled holes in Texas, California and Florida, among other regions, with interstate shifts.

Last month, it elevated a local advisor in Dallas, Robert Robles III, to manage its Galleria branch in the city. Merrill also named Steve Alch, a market manager in Florida, to oversee its entire Southeast Division—one of six geographic divisions whose heads report directly to Merrill Lynch Wealth President Andy Sieg.

Perhac, whose BrokerCheck record as of Friday morning did not reflect her shift from Wells Fargo, did not immediately return a request for comment on her reasons for moving. She had been with Wells since November 2012.

Wells has been trying to replace thousands of advisors who have left in the past three years following disclosure of the company’s fake-account banking scandals. In the last few days it gave its managers a new tool to fill empty desks—elevated recruiting bonuses for top-producing advisors that can reach 340% of their trailing-12 month production if they hit asset targets within three years.

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Comments (7)
  • on Nov 7 2020, Not Roger says:

    By the end of this year Edge’s profitability will exceed legacy ML Wealth Management profitability. This is why BofA doesn’t care about the exodus of traditional ML advisors- not all of them are going to leave, and the wallet share gain of selling clients bank products offsets the production loss from portfolio management. Lets be honest, the game plan is pretty transparent. The only reason long term ML FAs stay is fear or laziness, but its their decision to be miserable.

    > Reply to Not Roger
    • on Nov 7 2020, Dovey says:

      Edge will have greater $ profits or % profits? Big difference. One of the ways the bank has made edge appear more profitable is to place all costs on FA side and let edge piggyback ie use the research, Tech, trading desks, and investment products.

      > Reply to Dovey
      • on Nov 8 2020, Not Roger says:

        $ Profits. But, as you correctly point out, the home office in any corporation will assign costs based on the narrative they are trying to drive….and the case of BofA, one thing we clearly know is that Edge is their future for the mass affluent.

        > Reply to Not Roger
  • on Nov 9 2020, BofAanon says:

    Summation of the previous 7 comments. BofA = Unhappiness. I left there 3 years ago. Before I left all the middle managers(complex, compliance, sales, growth, can’t remember who all thought they were my boss but you get the point) were always running around saying things like “we are the best at this” , “we are five years ahead of everyone on this” , “it’s not us making all these changes it’s the regulators” , “every firm is doing what we are doing”. I didn’t believe it and when I looked around I found it to be inaccurate. I’m curious if they are still saying the same stuff. By the time I left I truly felt it was a culture of dishonesty and manipulation.

    > Reply to BofAanon

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