At a Glance
  • Assets: 2.9 Billion (Combined AUM and AUA)
  • Product Strategies: SMAs, Alternatives
  • Year Founded: 2010
  • Headquarters: Wayne, PA
  • CEO, Lee Calfo and CEO, Brian Shevland

Bluestone Capital Management

We invest our client’s money how we invest our own 
When asked by investors how we invest our money the answer is simple; we invest in our strategies. This simplifies the decision-making process and further aligns our interests with those of our clients.

We focus on loss aversion 
This theory states that all things being equal, the effect of losing capital has a more profound negative effect on both investor psyche as well as performance in actual dollars than the positive effect of participating in the full upside of a rising market. It is a simple but important concept that many traditional equity strategies are not designed to account for.

Diversification is not enough
Although diversification is an important tool in the appropriate context, it does not provide significant enough protection against major market downturns.

We invest in a more unconstrained fashion
Each strategy is designed to improve the predictability and stability of returns based around the specific goals and risk tolerance of the investment objective. We pride ourselves on our top-down research focus with both technical and fundamental underpinnings allowing us to manage our strategies to reflect our unique views on the market.




This strategy attempts to deliver additional current income versus traditional equity income strategies with reduced volatility, and also lower levels of interest rate risk compared to a debt strategy. The strategy seeks to achieve this objective by investing in a broad basket of yield-producing assets including common and preferred equities, exchange traded debt, and ETFs/ETNs. This diversity allows us to seek higher yields than a more traditional income product while still providing volatility reduction through active asset allocation model-based decision making.


The Bluestone Elite strategy utilizes tactical asset management to improve the risk adjusted return versus a traditional all equity portfolio over the course of a full market cycle. The strategy primarily utilizes ETFs and equities but may access fixed income and preferred securities for the purposes of portfolio construction.

Bluestone Founder and Portfolio Manager, Lee Calfo

Bluestone CEO, Founder, and Portfolio Manager, Lee Calfo


Bluestone Founder and Portfolio Manager, Brian Shevland

Bluestone, CEO, Founder, and Portfolio Manager, Brian Shevland